The Ironman (R) mattress: new frontiers in recovery tech
We all know that sleep is a crucial part of recovery, and recovery is a crucial part of training. The solution: a mattress designed especially for runners and Ironman triathletes, as unveiled in this press release from the Ironman people. What can such a mattress do that normal mattress can’t, you ask? An even funnier press release, quoted by RunnersWorld, gives the sordid details. In addition to boasting a “soy-based, all foam eco-core,” the mattress
…is clinically proven to relieve pain, promote quicker healing, boost the immune system, improve sleep quality, heighten athletic performance and increase oxygen levels in the body by 29%.
Sounds good, but if it’s not going to boost my IQ and cure cancer, I’m not buying.