Good science vs. bad science in fitness claims
The latest Jockology column in the Globe and Mail is now available online:
Pretty much every fitness product claims to be “backed by science.” But a recent spate of lawsuits against the makers of Power Balance bracelets highlights how empty these claims can be. Even for companies trying to do the right thing, navigating the complexities of scientific evidence can be a challenge, as the following examples illustrate…
The examples are Power Balance bracelets, Athletic Propulsion Labs’ “banned” basketball shoes, Reebok’s “oxygen-enhancing” ZigTech clothing, Gatorade’s claim that drinks with electrolytes help reduce the risk of hyponatremia, and — my favourite these days — beet juice’s endurance-boosting effects. There’s also a nice supporting graphic from Trish McAlaster.