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Good science vs. bad science in fitness claims

The latest Jockology column in the Globe and Mail is now available online:

Pretty much every fitness product claims to be “backed by science.” But a recent spate of lawsuits against the makers of Power Balance bracelets highlights how empty these claims can be. Even for companies trying to do the right thing, navigating the complexities of scientific evidence can be a challenge, as the following examples illustrate…

The examples are Power Balance bracelets, Athletic Propulsion Labs’ “banned” basketball shoes, Reebok’s “oxygen-enhancing” ZigTech clothing, Gatorade’s claim that drinks with electrolytes help reduce the risk of hyponatremia, and — my favourite these days — beet juice’s endurance-boosting effects. There’s also a nice supporting graphic from Trish McAlaster.

  1. paul b
    May 3rd, 2011 at 20:22 | #1

    I feel more balanced trail running with my hand-held water bottle(s)?
    Maybe there is some wacky science behind that one.

  2. alex
    May 6th, 2011 at 17:17 | #2

    One bottle or two?

  1. May 2nd, 2011 at 17:12 | #1