Convincing people to climb stairs
In this new study, Megan Grimstvedt and colleagues placed signs near the elevators of 4 university buildings in San Antonio. The sign said simply “Walking up stairs burns almost 5 times as many calories as riding an elevator” and included an arrow directing people to the nearest staircase, as well as a cartoon of the school mascot walking up a flight of stairs…
At baseline, only 13% of people used hidden staircases, while 43% of people used visible staircases. Even more interesting is that overall stair use increased 34% as a result of the intervention, an increase which persisted 4 weeks after the signs had been removed.
There’s more data and analysis in the original post. Time to make some signs!